Saturday Review: Fresh Fruits

Fresh Fruits (1)Fresh Fruits by Shoichi Aoki

Fresh Fruits is a collection of postcards compiled from the magazine of the same name by Shoichi Aoki, who also is the sole photographer. Fresh Fruits documents Tokyo street fashion of the late 1990s and early 2000s. There is 45 postcards total included of selected images from the magazine over the years. Tokyo street fashion has long been popular in North America in the kind of voyeuristic way. I’ve been a fan of Fruits fashion since I was in high school myself and grabbed these up to add to my postcard collection. They are very vivid, and are well made postcards with details on the back side about each person and what they are wearing. I find the postcards are a great way to view the fashion of the time, especially since it’s nearly impossible to get the magazine Fresh Fruits here in Canada, and I find the postcard format for me at least works better then the books I’ve seen. The only downside, but also a positive depending on how you look at it, is that there postcards are large format which means they are nearly twice the size of the average 4×6 postcard.  Other than that these are delightful and a fun exciting way to look at Tokyo fashion and there is so many difference styles represented and truly you can tell Aoki toke the time to curate what would make it into this set as it is the best of the best. If you’ve ever been curious about Tokyo fashion or love interesting postcards this is great grab and much cheaper than buying one of the many books out there and its straight from one of the best sources of fashion at the time.

Each postcard:

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